I’m not sure what to think about this one.
The good folks at ad:tech and MarketingSherpa conduct a survey each year of "some of the biggest Internet marketers" and ask them about what tactics worked in the past year and what they are going to be spending on in the upcoming year.
I just got all the results in an email. And apparently I’m allowed to forward the email to all of you if I wanted. But I’m not allowed to post or reproduce it elsewhere.
I find this a little puzzling .. because to me, it’s all the interwebs: email, blogs, websites, Facebook, RSS, Twitter. It’s all bits that move through multiple distribution mechanisms to reach me where I need it to be. I would think you would want your content to be free to travel down any of the distribution channels as long as you’re getting the attribution.
But, I want to respect ad:tech’s and MarketingSherpa’s copyright notice – so I won’t post or reproduce the content here. But, if you want to see the web version of the email, via a link provided in the original email, you could visit this page.
Am I off-base with finding this frustrating? I don’t even want to post the whole thing, just a couple of interesting tidbits and then send you off to read it yourself. Is there a difference between email distribution and blog distribution? I guess search engine indexing. But volume/reach certainly isn’t an issue as spammers have proven.
Does it matter to you which distribution channel is used for your content?