The eMetrics Marketing Optimization Summit makes its Canadian debut in Toronto for three days of knowledge sharing and networking with industry leaders, online marketing professionals, web analysts, entrepreneurs, online marketing agencies and consultants, as well as tool vendors from around the world.
Measuring and Optimizing Online Marketing:
Now is your chance to learn how to improve the value of your website through web analytics and optimizing your online marketing. Share successes, challenges and best practices and find out how experts are using continuous improvement methods to increase marketing ROI:
- Discover web analytics basics at the Web Analytics Association (WAA) Base Camp – Introduction to Web Analytics
- Advance your level of expertise through knowledge sharing with peers and industry leaders
- See case studies presented by senior web and ecommerce managers, marketers and analysts
- Prepare for change as customers shape when, where and how they choose to share—are you ready for the impact of social media?
- Broaden your understanding of multi-cultural marketing online—implications and nuances
- Learn how best use of data, technology and processes enable customer engagement, loyalty and advocacy
- Gain insights into web media, measurement, processes and people
- Learn how companies are increasing marketing performance offline by listening and learning from customers online
- Discover how to create an analytics-based marketing and business culture
- Learn how to build a case for marketing optimization and web analytics funding and resources
- See hands-on demonstrations of the latest tools in action
Presentations and Keynotes from many industry leaders:
- Jim Sterne, Chairman eMetrics Marketing Optimization Summit
- Andy Sloss, Country Manager Canada, eBay
- Bryan Eisenberg, Future Now
- Caroline Burns, Indigo Books and Music
- Corey Mathews, Forrester Research
- James Connell, Roots Canada
- Peter Levick, Director General Communications, Library & Archives Canada
- Mitch Joel, Twist Image
- Seth Romanow, Microsoft
And many others!
Register Now: www.eMetrics.org/toronto
- Get extra 10% off by using this promotion code when registering “ASSN-115”
- Government or Non-profit organizations get 35% off
Date: March 31 – Apr 2nd, 2008
Location: The Toronto Marriott Eaton Centre Hotel, 525 Bay St
Visit the eMetrics Marketing Optimization Summit website for more information and to register.
