Boost Revenues with Intelligent Email Marketing
Every dollar spent on email marketing generates $48 in sales*. Does your email program produce similar results? If not, now is the time to reassess your email strategy.
Learn how to send smarter email communications that recipients will open, read, and respond to, time after time. Improve your current strategy by integrating the latest techniques such as A/B split testing, triggered workflows and segmentation. Ensure your messages are inbox-friendly and learn how to tie your campaigns directly to your bottom line.
Attendees will learn how to boost their revenues by:
- Building a stronger opt-in database
- Executing highly targeted email campaigns, with little manual effort
- Managing their email timeline, not just their email message
- Strengthening trust and boosting deliverability
- Focusing campaign objectives and measuring results
Who Should Attend:
Marketing and sales professionals with email marketing experience. Ideal attendees have an email program in place and want to better realize their program objectives.
*Source: Direct Marketing Association, 2007
Where: Westin Harbour Castle Hotel, Toronto, Ontario
When: 9:00 a.m. to 12:00 p.m., Tuesday May 6, 2008
Cost: Free, but registration is required
For more info on the seminar itself, upcoming locations and to register online, visit www.campaigner.com/seminar.html