It’s back and better than ever! Mass to Grass, the CMA’s Word of Mouth Conference.
When: Thursday, June 12, 2008, 8:30 – 4:30
Where: Atlantis Pavillion at Ontario Place
Who: Over 20 business and not-for-profit leaders in WOM, Social Media and Viral Marketing, including
- WestJet VP, Richard Bartrem (see a One Degree interview with Richard)
- Noted Author, Award-winning Documentarian and Media Expert, Douglas Rushkoff
- Musician, David Usher
- TD Canada Trust VP Marketing Planning, Su McVey
- Executive Director Zerofootprint, Deborah Kaplan
This year, the agenda includes more B2B, more metrics, more
measurement, more not-for-profit and more ethics – all based on
feedback from last year’s attendees.
It’s really a fantastic collection of speakers – Canada’s best and brightest from across the country. Speakers topics cover the full gamut of WOM: from online to offline, short term to long term, natural buzz industries (beer and entertainment) to more established industries (banks!).
And you know what’s going to make it the best conference ever? You!
And keep an eye out. We have several buzz-generating activities
scheduled for the next few weeks, including some video, some experience
stuff and a contest (right here on One Degree!) where you can help your fav not-for-profit and
small business win a complimentary ticket to Mass to Grass.
If you still need convincing, check out One Degree’s coverage of last year’s Mass to Grass as well as an Arieh’s video interview with Doug Walker who presented on the Rock, Paper, Scissors Society – one of the WOM hits of last year’s conference.