The first edition of the Interactive Marketing Conference
will bring companies operating in the digital advertising and marketing space together with decision-makers who understand the value of investing in interactive marketing. In this one day conference, keynote speakers Chris Anderson, Paul Gillin, and Bryan Segal will share front line experiences, concepts and visions.
A panel of leading Canadian interactive communications players will also explore how business advertisers can leverage online social networks in their marketing efforts.
The Interactive Marketing Conference will feature a keynote speech by Chris Anderson, editor in chief of Wired magazine and author of influential business books The Long Tail and the forthcoming Free. Anderson, named one of “the 100 most influential thinkers in the world” by Time magazine, will explain why “free” is the way of the future for online enterprises. Anderson’s “long tail” concept, which showed how the Internet has challenged existing business models enabling the rise of highly specialized niche companies, is one of the most discussed business ideas of the decade. The premise for his next book, Free, featured in the current April edition of Wired, promises to have a similar impact.
Date: Thursday, May 15, 2008
Time: 8:30am – 3:00pm
Location: Metro Toronto Convention Center, 255 Front Street West, Toronto
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