Grapevine, Disrupting Class and The Red Rubber Ball at Work (MBE:BE)

Three titles for today’s release (total of 11 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever by Dave Balter

Courtesy of Penguin Group (Canada)

Word of mouth is an amazingly powerful force — but how does it really work?  Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.
As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love,

Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.
In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”

Full description and author bio at MiniBookExpo.

• 5 copies available This book is CLAIMED
• Publisher: Portfolio Trade (June 24, 2008)
• Shipping within Canada sponsored by Penguin Group (Canada)

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Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns by Clayton M. Christensen, Curtis W. Johnson and Michael B. Horn

Courtesy of McGraw Hill

WARNING: THIS BOOK WILL CHALLENGE EVERYTHING YOU EVER LEARNED-ABOUT LEARNING

According to recent studies in neuroscience, the way we learn doesn’t always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need “disruptive innovation.”

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen’s now-famous theories of “disruptive” change using a wide range of real-life examples. Whether you’re a school administrator, government official, business leader, parent, teacher, or entrepreneur, you’ll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

Full description and author bio at MiniBookExpo.

• 3 copies available This book is CLAIMED
• Publisher: McGraw-Hill; 1 edition (May 14, 2008)
• Shipping within Canada & US sponsored by McGraw Hill

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The Red Rubber Ball at Work: Elevate Your Game Through the Hidden Power of Play by Kevin Carroll

Courtesy of McGraw Hill

Play. It’s building a fort out of a refrigerator box or daydreaming new
worlds. But, according to Kevin Carroll–the bestselling author of Rules of the Red Rubber Ball —
it’s also the foundation for tackling your biggest challenges at work,
from innovation and leadership to risk-taking and problem-solving.

In this fun and thoughtful follow-up to his bestselling Rules of the Red Rubber Ball
(2007), Carroll switches the playing field to the workplace, where
innovation, motivation, engagement, and teamwork are the headline
issues.

Full description and author bio at MiniBookExpo.

• 3 copies available This book is CLAIMED
• Publisher: Entrepreneur Press; 1 edition (April 29, 2009)
• Shipping within Canada & US sponsored by McGraw Hill