How We Lead Matters, Customer Obsession and Just Good Business (MBE:BE)

Three titles for today’s release (total of 9 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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How We Lead Matters: Reflections on a Life of Leadership by Marilyn
Carlson Nelson

Courtesy of McGraw Hill

Marilyn Carlson Nelson has achieved global recognition for the Carlson
brands of hotels, restaurants, cruise, travel, and marketing services.
But that’s only part of the story.

This thoughtful book offers a surprisingly personal glimpse into a
multi-faceted woman who happens to be one of the most successful CEOs
in the world. She describes the thrill of flying in an F16 over Death
Valley (without getting sick), and throwing a barbeque for the KGB (who
preferred vodka to the traditional beer). She shares the difficulty of
making choices and sacrifices to run her family’s business, and the
heartbreak of losing a child.

Her insights are sprinkled with the timeless words of Mahatma Gandhi,
Anne Frank, Oscar Wilde, Albert Einstein, Mark Twain, and others, as
she talks about what it’s like to be a woman in today’s business world,
while reflecting on an engaging array of subjects-from equal rights to
corporate wrongs to motherhood. Most compelling of all, she reveals how
a meaningful legacy is built one day at a time.

Full description and author bio at MiniBookExpo.

• 3 copies available This book is CLAIMED
• Publisher: McGraw-Hill; 1 edition (August 21, 2008)
• Shipping within Canada & US sponsored by McGraw Hill

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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by Abaete de Azevedo and Ricardo Pomeranz

Courtesy of McGraw Hill

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today’s empowered consumers and encourages the development of meaningful, profitable relationships with them.
Sharing insider details from Rapp Collins’ breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over.

Full description and author bio at MiniBookExpo.

• 3 copies available This book is CLAIMED
• Publisher: McGraw-Hill; 1 edition (October 3, 2008)
• Shipping within Canada & US sponsored by McGraw Hill

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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand by Kellie McElhaney

Courtesy of Raincoast Books

Corporate Social Responsibility can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage?

In Just Good Business, author Kellie McElhaney shows leaders and managers exactly how to connect their CSR efforts to their company’s overall corporate strategy, business objectives, and core competencies. She provides a process for assessing whether CSR practices are reinforcing the brand, explains how to develop a unified CSR strategy, and lays out a framework of seven principles for leveraging the power of CSR branding.

Full description and author bio at MiniBookExpo.

• 3 copies 1 copy available
• Publisher: Berrett-Koehler Publishers (November 1, 2008)
• Shipping within Canada & U.S. sponsored by Raincoast Books and Berrett-Koehler Publishers.