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The Customer Rules, Closing the Innovation Gap, and Ikonica (MBE:BE)

Three titles for today’s release (total of 11 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.

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The Customer Rules: The 14 Indispensable, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World by C.Britt Beemer & Robert L. Shook

Courtesy of McGraw Hill

The_customer_rules
Market-research guru C. Britt Beemer and bestselling author Robert L. Shook, combine case studies of the world’s leading customer service companies with data from proprietary market research to show you how to win strong customer loyalty and build life-long relationships.

With The Customer Rules, you will be privy to never-before-published consumer research that identifies what consumers are thinking that you need to know. Yes, your gut instinct may be right on target–sometimes–but often your intuition just won’t cut it. The book’s solid research removes the guesswork from establishing customer loyalty.
Beemer and Shook show you how to emulate the best-in-class companies such as Four Seasons, Chubb, Lexus, NetJets and Edward Jones. They explain how to cater to your customer’s needs, win market share, and generate a healthy bottom line.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (August 27, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

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Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy by Judy Estrin

Courtesy of McGraw Hill

Does innovation come about by luck or hard work? Is it a flash of inspiration or the result of careful management? Are innovators born or taught?

Closing_the_innovation_gap
In Closing the Innovation Gap, Judith Estrin provides the answers to these and other questions critical to our future. A technology pioneer and business leader, Estrin describes what will be required to reignite the spark of innovation in business, education, and government–ensuring our long-term success in the global economy.
Innovation does not occur in a vacuum. It grows from the interplay of three drivers of creative change–research, development, and application. Estrin calls this dynamic the “Innovation Ecosystem,” explaining how these communities work together to create sustainable innovation.
Leaders in business and public service “must think beyond short-term financial results and understand the impact of globalization and an accelerated pace of change on future economic growth,” says Estrin.

With Closing the Innovation Gap as your guide, business leaders will gain key insights into identifying their needs, asking the right questions, testing new ideas, and successfully leading their organization to the frontiers of twenty-first-century innovation.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (September 7, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill

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Ikonica: A Field Guide to Canada’s Brandscape by Jeanette Hanna and Alan Middleton

Courtesy of Douglas McIntyre

Ikonica
Ikonica
is the first exploration of Canada’s rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country’s best-known brands, from the Hudson’s Bay Company to Blackberry. This visually stunning tour of Canada’s branding environment highlights the prime movers, the triumphs and the failures.

Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like the Four Seasons Hotels to domestic upstarts like WestJet. The heart of the book is more than thirty interviews with a “who’s who” of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain) and William Thorsell (Royal Ontario Museum). The authors’ provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace.

Full description and author bio at MiniBookExpo.

  • 5 copies available This book is CLAIMED
  • Publisher: Douglas & McIntyre (September 1, 2008)
  • Shipping within Canada & US sponsored by Douglas McIntyre

13 Comments

  1. Cody M.
    Cody M. September 19, 2008

    I’d like to claim a copy of Ikonica.

  2. Wayne Hurlbert
    Wayne Hurlbert September 20, 2008

    I would like to review Closing The Innovation Gap. Thanks.

  3. Jeff Coleman
    Jeff Coleman September 20, 2008

    I’d be interested in reviewing “Closing The Innovation Gap”. Thanks.

  4. Robert Curtin
    Robert Curtin September 20, 2008

    I would like to claim Ikonica please

  5. Jason Sugar
    Jason Sugar September 20, 2008

    I’d like to claim a copy of “The Customer Rules”
    Thanks! 🙂

  6. Elena Yunusov
    Elena Yunusov September 22, 2008

    I’d like to claim Ikonica: A Field Guide to Canada’s Brandscape by Jeanette Hanna and Alan Middleton for review

  7. Kontra
    Kontra September 22, 2008

    I’d like to claim “Closing the Innovation Gap”. Thanks.

  8. Jena
    Jena September 23, 2008

    If I’m eligible to claim a copy of Ikonica, I’d love to.

  9. Adam - Creadiv.com
    Adam - Creadiv.com September 25, 2008

    I would like to claim a copy of The Customer Rules if there are any still available.
    Thank You.

  10. catherine watson
    catherine watson September 26, 2008

    I’ld like to claim a copy of “The Customer Rules” please
    thank you

  11. Rosemary
    Rosemary September 29, 2008

    The Customer Rules – claimed by Jason, Adam and Catherine.
    NO COPIES AVAILABLE
    Closing the Innovation Gap – claimed by Wayne, Jeff and Kontra.
    NO COPIES AVAILABLE
    Ikonica – claimed by Cody, Robert, Elena and Jena.
    1 COPY AVAILABLE

  12. Scott Gregory
    Scott Gregory October 2, 2008

    I would like to claim a copy of Ikonica please.

  13. Rosemary
    Rosemary October 3, 2008

    Ikonica – Scott claimed the last copy.
    Thanks, folks!

Comments are closed.

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