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The "Who is Talking About Me?" Edition – Sept 25, 2009 Week in Review

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This week's WIR is curated by Kate Trgovac. Kate tweets as mynameiskate and inspires poetry as my-name-i-skate on Protagonize.

It's All About Monitoring:

Well, it was a big week for monitoring. Great Canadian startup, PostRank, launched their new Publisher Engagement Analytics servicePostRank Analytics.  PostRank Analytics combines traditional and social engagement web metrics to help publishers understand where conversations are happening about their content and where they can engage their audiences. Includes Google Analytics integration.

Microsoft announced that they, too, are working on a social media monitoring tool.  Code-named "Looking Glass" it will help marketers monitor social media for brands and companies.  It's currently in "Proof of Concept" stage. You can see a tiny little screenshot on their blog.

Earlier this week, Seth Godin pulled what some consider a fast one and launched his new Brands in Public service, built on the Squidoo platform – essentially aggregates a number of streams of brand-conversations. And if you're the brand-manager for the brand in question, you can pay $400 a month to manage the page. To launch the service, he and a few Squidooers pre-built 200 brand pages. Today, he's re-calibrated and announced that pages will only be created for brands that ask for them. Molson has apparently signed on.

Traackr launched their Online Authority List – a service that will allow marketers to find out who the leaders are (and what their relative influence is) for conversations about their brands online.

In the News:

Doing Good Using Social Media

A Million Tweets to Remember launched earlier this week. Conceived by Canadian philanthropist Jordan Banks, the 1MTweets movement seeks to digitally memorialize one million people who have lived with Alzheimer’s by having their loved ones tweet about them.  Alzheimer’s robs people of their memories, and this movement is a powerful and poetic way to ensure we remember those who can no longer remember for themselves.  Everyone who tweets will also be asked to donate a minimum of a buck to Alzheimer’s research. Follow @1MTweets on Twitter.

WWF hosted a 24 hour tweet up for the planet – using a mashup of Twitter and Google Maps. Through-out the day, WWF staff from around the globe posted updates on Twitter to give their online audience a sense of the work that WWF is doing on a daily basis to save the planet – be it in the field working with communities on endangered species, at a conference helping negotiate solutions, in a meeting room with industry leaders, or behind a desk developing the tools to support our work. WWF also encouraged people to join in by tweeting about why they care about the planet or what they are doing to help. To join, Twitter posts just need to be tagged with the hastag #wwf24.

The White Ribbon campaign is holding the first Toronto edition of the Walk a Mile in Her Shoes event on October 1, 2009. Follow their progress on Twitter at @whiteribbon. We're super-proud of the friends of OneDegree who are participating: Chris Carder, Sulemaan Ahmed and Jennifer EvansMaybe consider a donation to support them.

Heard about on Twitter: