Recently on Linkedin in the Brand and Communication Management Group there was a lively discussion. By lively I mean 15 pages representing 265 comments. There was some incredible thinking. You should do yourself a favour and check out this group.
I thought it would be interesting to port this over to One Degree and see what you think?
The question was posed …
Can you describe, in one sentence or less, the difference between a brand and a commodity?
Here are some of the responses to get the juices flowing!
- Remember a brand is not what WE say it is, it's what THEY say it is. WE = manufacturer/company THEY = Consumers
- Brand has a face while commodity is faceless
- A commodity becomes a brand when it establishes an emotional connection with a consumer!
- A brand is a sum of attributes while a commodity is only it's characteristics.
- A brand fulfills an emotional need, a product fulfills a practical need.
- A brand is the difference you remember, a commodity is a product without a difference.
So lets hear it! What say you?