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Year: 2010

Branding Online – How Big Brands Fail To Capitalize With SEO

The new marketing presents many opportunities and challenges for brands to get in front of customers, but many of them have yet to use the web to its full marketing potential.

While social media has been getting most of the attention recently, and online advertising is used to some extent, most brands have sidestepped one area that’s said to provide the best ROI either due to not understanding how it works or it’s enormous potential.

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“The cheapness of man is every day's tragedy”

That title is from a quote from Emerson …

I was checking Tweets and saw Dave Fleet (@davefleet) quipped that Apple had shipped 3 iPhones to Canada… thanks Steve! Very funny, made me think …

Over the years in dealing with numerous companies, one of the better quips I heard from a client was that their American parent company viewed Canada like a bad version of Ohio, but cheap!

On top of that, the other day in the car, the radio reported on a new research study that stated Canadians view price as the #1 factor over customer service when buying a product, and CS lagged well-behind in second place. Duh! Who didn’t know that? What, are ya new?

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