The headline above could have easily read – You could win $500 I need my car tuned, or WIN $500 I need a tooth fixed. All are ludicrous of course.
No accountant is going to do my taxes on spec, no mechanic will tune up my car, nor will a dentist do dental work in order to win – in this case – $500 One Degree bucks! Or do it for exposure.
But designers and artists will ply their trade for a chance to win. Or gain exposure.
Recently, our good friend Monica Hamburg published a note on Facebook …
"Brings up some Qs – e.g.: is an ad worth only $1K, will the exposure really benefit artist? http://ow.ly/1rZnGm Interested in follow-up"
Well, we are interested too.
I remember thinking when I saw Monica's post about Guy Kawasaki's contest, a while back, for a logo and badge at Alltop. I think you could win $500 and an iPod respectively in these contests.
Guy was at Apple. I did work for Apple. Apple LIKES great brand work. Apple paid well. WTF?
We ALL know that a brand is way more than a logo or a font, or a slogan or an ad. (Or, we should!)
But a company that does a contest – so you can get EXPOSURE, and/or win a cash prize, especially a small cash prize, to get branding work is like saying …
"Hey drive me to Montreal. If we get there, and I really like the trip, I will put gas in the tank."
Trust me, I know how competitive the market is out there, how we ALL desperately need exposure. We all are looking for new biz. But is this going to far? Is this just taking advantage?
I would love to hear what you think?
Oh, any accountants, car mechanics or dentists out there that are interested in the One Degree Contest please email me! We will work something out!
OK I have the approval – Bill Allman a friend of Monica's posted, so eloquently …
In Canada, people DIE from exposure.