January 2011 – Page 3

A Brand Discussion. Clint? Do you feel sloppy Punk? Well, do ya?

Published January 17, 2011

This has been really bugging me for a week.

As a back story, I am an avid golfer. I also get Golf Digest every month and in the recent issue was a full-page ad for Pebble Beach Resorts. Now, if you golf you know Pebble Beach. The Holy Grail of golf. The Vatican of Golf! Also I was with a company a while back that did the branding for PB. Kind of proud of that!

It is certainly on my bucket list for golf courses that I want to play. Not that I envision ever having the $500 US it takes to play the course, of course ONLY if you stay at the resort at – oh, call it $500 a night++.

4 Comments

How Rob Ford Took Top Marks in IABC PR Report Card

Published January 15, 2011

By Peter Mosley

Rob Ford's campaign to become mayor of Toronto took top marks in the just released Communications Year in Review – Report Card on Toronto’s Top Newsmakers of 2010 by the Toronto Chapter of the International Association of Business Communicators (IABC). The Report Card evaluated four of Toronto's top news stories and grading them based on the effectiveness of their communications efforts. The association thought that Ford's well focused, passionate campaign was an impressive communications effort, which led to a favourable result.

Five Questions with Sam Zipursky of FreshGigs.ca

Published January 11, 2011

By Peter Mosley

When I saw this new jobsite I was quite impressed. One of the things I am involved with is The Direct Marketing Association of Toronto. Our site has a very important section – the industry job postings. My close relationship to this offering has always made me interested in this industry.

As opposed to just passing along this find in a Tweet or a post, I wanted to get some of the background from the owners. Enjoy!

PM: When and where did the idea for FreshGigs.ca come from?

To explain we need to go back a bit. In 2009 my cousin/business partner Michael Zipursky and I started an online community for Canadian consultants and freelancers called Advicetap. Advicetap was a place where top Canadian consultants, freelancers, and small business owners could connect with each other, promote their skills, and search for job opportunities. Through word of mouth, blogging, and social media Advicetap was growing…but we didn’t feel it was fast enough – we needed a way to get the word out to a larger audience, that’s when Business Edge Magazine stepped in…

Month: January 2011

A Brand Discussion. Clint? Do you feel sloppy Punk? Well, do ya?

How Rob Ford Took Top Marks in IABC PR Report Card

Five Questions with Sam Zipursky of FreshGigs.ca