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Month: April 2011

The Impact Social Media Has on Job Applicants

It is hard to believe that this is already a tired phrase but, social media has reinvented the way we live our lives and the way in which we interact. For those who still believe our social media lives can be completely separated from our professional lives are sorely mistaken. Social media hubs such as Twitter and Facebook are now aspects of our lives that we cannot erase. And this is important. All too often, people discuss social media and its influence in the professional realm in a negative way. There are an endless amount of articles out there discussing the negative impacts social media can have on an individual's professional life. While these articles are founded in legitimate concerns, there are plenty of positives involved with social media for job hopefuls that go ignored.

 The fact is, the reason there is so much criticism of social media within the professional world is because there are a lot of negatives.

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The Lifetime Value of a Like on Facebook

By Jordan Behan

Click. That was easy.

I just “Liked” your Facebook Page, and we are now connected, forever. Or at least until I decide to terminate the relationship. But I’m yours now, and you have an opportunity to benefit from our union:

  • Your Facebook Page’s activity will be visible in my news feed, just like one my friends
  • My activity on your Page may be displayed to my friends as Sponsored Content Ads
  • You have the ability (and permission!) to message me at any time

I have, in no small way, become a valuable asset to you. But just how much value can we attribute to this decidedly low-friction relationship? How can you ensure that you continue to strengthen our bond, and turn me from a mere Facebook Fan into a loyal customer, even an evangelist?

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