Digital strategy Digitization is fundamentally altering the nature of competition. McKinsey’s Paul Willmott explains how digital winners think and what companies can do to compete. Read more Top 4 hallmarks of successful digital strategies The race is on. Across industries and geography, leaders are sprinting…
Month: July 2015
Campbell Dives Deeper Into Digital with Major Spending Hike Campbell Soup Co.'s playbook for overcoming sluggish sales trends includes a lot more digital spending and less traditional advertising, including pulling some brands from TV altogether, executives said Wednesday. The soup, meals and beverage marketer has…
Let's begin with a few simple definitions as stated by the Canadian Government via the fightspam website (CASL) and the CRTC website. As there seems to be a lot of confusion out there, let's see if we can clear a few things up.
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