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In the news … August 5, 2015

What Twitter users want from brands

Most brands already know Twitter is a hot place to reach consumers. But to move from noisemaker to valuable content provider, check out what consumers are looking for on the platform while shopping. Twitter recently conducted a survey via its Insight Survey Platform, which polled both a general Canadian audience and an active retail audience (who follow and engage with brands). Here’s what they found:

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New media changing politics

A slightly fuzzy, zoomed-in screen grab from question period took a brewing controversy for Environment Minister Leona Aglukkaq, and crystallized it into a tale of callous indifference.

"Leona Aglukkaq reads newspaper, ignores questions about people looking for food in dump," read the headline last month by Press Progress, a social-media focused news organization funded by the Broadbent Institute.

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Report: NHL partners with MLB on digital media deal valued at $1.2B

Major changes are coming to the way fans consume digital content directly from the National Hockey League.

The NHL and Major League Baseball are expected to deliver a joint announcement Tuesday of a “groundbreaking new partnership” between the two leagues. According to Sports Business Journal, the partnership involves MLB Advanced Media taking over the NHL's digital operations, including the league's and member clubs' websites, live streaming, mobile applications and NHL Network. The NHL signed a six-year partnership with MLBAM on this new endeavor.

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