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Month: November 2016

5 Reasons Your Business Needs a Website

Published November 27, 2016

WWW-Websites-DomainsYou might have heard a lot about how having a website is great, and be considering getting one yourself, but you’re wondering if you really need it, is it worth the hassle, won’t it cost a lot or take a lot of time to set up and maintain? Well, it really couldn’t be easier or cheaper, and almost anyone can do it. In fact, your business absolutely does need one. 

Marketing

Having a website is such an incredible marketing tool. It allows you to reach a far wider audience than you ever would without it. People you would not have considered advertising to will find you online and get in touch.

Ease

It honestly couldn’t be easier. Don’t be overwhelmed with things like WordPress so readily available, and so easy to integrate with your host. It’s become so simple to set up a smart, professional website that hardly needs any upkeep. It will make it so easy to reach a new audience and also keep your current clients up to date with your business, any changes you make, or special offers. Write a post on your website and within minutes all of your clients could receive an automatic email letting them know, so you don’t even have to wait for them to log on.

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Email Marketing 101: How to Achieve a Successful Email Marketing Campaign

Published November 21, 2016

Email_ss_1920In 2014, there were around four billion registered email addresses worldwide with an average of 1.6 accounts per person. That figure alone can put an end to all kinds of debates on whether an email marketing campaign has its merits. Also, further research revealed that consumers who receive emails have a tendency to order 28% more often and spend 83% more on their purchases. To put it simply, that’s a very strong ROI for an often overlooked method of online marketing.

The good thing is that it’s never too late to start your own campaign. Better yet, setting it all up has been made easier by a number of excellent email marketing tools and service providers. For one, sending newsletters with ActiveTrail’s mobile-friendly templates can improve customer engagement, since more than half of emails are now being accessed through mobile devices.

With that in mind, here are other important factors that can contribute to a successful email marketing campaign.

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What will be the internet marketing trends of 2017?

Published November 11, 2016

Year-1760489_960_720The internet offers the modern marketer an increasingly powerful method to target core audiences and communicate their message in a more sophisticated and valuable way.

But keeping up with the latest digital marketing trends can be a real challenge. So here’s a look at some of the most exciting marketing trends that could make it big in 2017.

Conducting online marketing used to be something of a lottery, but social media has taken great leaps in helping all of us achieve a greater market penetration. Although Facebook has changed the rules of its organic reach, it still represents the best way to get high visibility in a way that feels personalised.

And personalised marketing will be a big part of 2017 with interactive features and variable content that encourages repeat visits becoming an essential part of the modern web experience.

 This move towards mass customisation means that knowing your niche audience is now more important than ever. This has even led some commentators to speculate that 2017 could be the year that will see the renaissance of email-based marketing.

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