In 2014, there were around four billion registered email addresses worldwide with an average of 1.6 accounts per person. That figure alone can put an end to all kinds of debates on whether an email marketing campaign has its merits. Also, further research revealed that consumers who receive emails have a tendency to order 28% more often and spend 83% more on their purchases. To put it simply, that’s a very strong ROI for an often overlooked method of online marketing.
The good thing is that it’s never too late to start your own campaign. Better yet, setting it all up has been made easier by a number of excellent email marketing tools and service providers. For one, sending newsletters with ActiveTrail’s mobile-friendly templates can improve customer engagement, since more than half of emails are now being accessed through mobile devices.
With that in mind, here are other important factors that can contribute to a successful email marketing campaign.
Personalize your content
As a beginner, it’s important that you put your imprint early on in your promotional emails. Finding the right balance between building your identity, establishing your brand, and integrating top industry practices can help you get in the loop faster and much easier. An email marketing software can help you a lot regarding this process, since it can offer templates that you can conveniently personalize to represent your brand and highlight your content.
Establishing genuine connections
There are billions of people who open their inbox everyday. However, not everyone will probably want to have anything to do with your products and services. With regard to this, it is important to note that one of the keys in a successful email campaign is having a solid subscription list. After all, targeted emails are 18% more likely to deliver favorable results. There are a lot of ways to grow your subscription list and a software can definitely lend you hand in directing your content to the right people. But if you’re wondering where to start, then look no further than your existing customers.
Don’t ignore analytics
No matter how you look at it, the numbers will ultimately decide whether you’re running a successful email marketing strategy or not. The good thing is that your email marketing software can provide you with a lot of data and thankfully, guide you on how to use them. You can learn a lot on the fly, but your long-term success largely depend on how you use statistics to improve future strategies. It’s the less entertaining aspect of your campaign, but it surely pays off big time when executed effectively.
There are a myriad of benefits that a successful email marketing campaign brings and for this reason, it would be best to invest in it. Also, take note that if you’re not incorporating it in your marketing plan, then you’re missing a lot and you’re sort of impeding your company’s growth.