By: Rachael Murphey

While many companies put a lot of money into marketing their business and products, they fail to put enough money into promotional products. SWAG (stuff we all get) is the term used to describe many of these products, from the most affordable pens to the extreme of a car. Regardless of how much money you spend on swag for your business, the one thing you can be guaranteed is that it will be one of the best marketing tools and can give you the best returns. 

Go for Useful

One of the most successful strategies a business can use to offer useful swag to their target market. This useful swag could be a pen, notepad, or tote bag. As long as they have your brand on them, they will get the word out. In fact, leaving out a cup full of pens for customers to use is one of the best methods of distributing them. The customer cannot resist the temptation of taking one and you get your company name out there.