It's time brands woke up to the incentives for understanding disabled people
Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity, writes ThinkDesignable's founder.
Gone are the days when "disability" was a conversation reserved for charities and hospitals. As a society, we are starting to recognize that brands and agencies are accountable for representing all of us.
Marketers of the Year: BMO’s CMO Effect
With everything from fingerprint scanning to chatbots going mainstream, banking today is not what it was in your parents’ day (or maybe not even your older sibling’s, for that matter).
Yet focusing on the simple, physical act of saying “hello” to a customer is just one of the ways BMO Financial Group is making itself stand out, a strategy CMO Connie Stefankiewicz pushed North America-wide.
In a digital media world, all that matters is your time
In 2011, 20th Century Fox released the film “In Time,” starring Justin Timberlake and Amanda Seyfried. According to Wikipedia, the movie “takes place in a society where people stop aging at 25 and each has a clock on their arm that counts down how long they have to live.” Perhaps unsurprisingly, given the above attempt at a plot summary, the film has garnered a 36 percent rating on Rotten Tomatoes; even I, a sci-fi aficionado, found the movie confusing and boring.
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