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One Degree News Brief … October 25, 2017



Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Hulu serves up another in a series of commercials starring Anna Kendrick, who marvels at all the shows she can choose from on the streaming service. TGI Fridays says “We’ve changed the whole conversation about ribs.” And Google says you should “Ask more of your phone” in a spot for its Pixel 2 smartphone set to the ridiculously catchy Danger Twins song “Make It Look Easy.”
Today’s TV Ad HighlightsData provided by

China is Leading the Next Revolution in Mobile Technology

The creation and subsequent adoption of 5G is seemingly inevitable, and like 4G, it will eventually become the leading mobile connection. That said, when the next generation of mobile technology arrives, it won’t be the U.S. or Japan leading the world in 5G users. It will be China.
That’s according to a report published by CSS Insight this week. The mobile industry analysts predict that 1 billion people will be using 5G connections by 2023, with China accounting for more than half of all 5G users as early as 2022. The country is expected to maintain a sizable hold until 2025, when it may still represent 40 percent of global 5G connections.

4 Predictions for Retail Banking in 2018

New business opportunities are launching daily due to the pace in which technology is evolving in today’s mobile-first world. With mobile technology advancing at this rapid pace, the future of retail banking is uncertain.
Financial institutions must deliver mobile banking technology to keep up with the demand of mobility now that the traditional 9-to-5 bankers hours are no longer the norm. We’ve been observing these emerging trends in retail banking leading us to these 4 predictions for retail banking in 2018.

Google, Facebook and Twitter spent millions lobbying Congress this past quarter

Some of the biggest names in technology have been lavishing millions on Congress during the third quarter, according to government documents — at a time when they’re under increasing regulatory scrutiny from Washington.
The disclosures, required by the Lobbying Disclosure Act, revealed Google spent $4.17 million lobbying Congress this most recent quarter. Facebook spent $2.85 million, while Twitter spent $120,000. The figures were first reported by Bloomberg News.


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