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In the news … September 19, 2018

 

Making The Case For Why CEOs Should Be More Hands-Off With Online Marketing

I’ve always understood the importance of online marketing. Today, if you don’t have a website, potential customers are not only puzzled, but they also begin to question the trustworthiness of your company.
FORBES

The Art of Developing an Effective Mobile Strategy

Like any type of marketing, mobile marketing works best when you have a solid strategy behind it. But mobile marketing isn’t like traditional marketing—and it differs from other types of digital marketing as well.
ENTREPRENEUR

York University School of Continuing Studies takes digital and content marketing in groundbreaking new direction

The demand for digital and content marketing skills is on the rise, and top companies are taking longer to fill these specialized roles than traditional marketing jobs1. In response to employer demand, the York University School of Continuing Studies is launching an innovative suite of three accelerated Digital Marketing and Content Marketing Certificate programs. Ambitious professionals looking to enhance, change, or start their careers can now gain the technical and cross-functional skills required for career success, while maintaining work/life balance by studying in a fast and flexible part-time format. Enrolment is now open for the Certificate in Digital Marketing, starting January 2019.
CISION

City offers online emergency preparedness course to Calgarians

The city is offering a free online course to help Calgarians become better prepared in case of an emergency or disaster.
The free interactive course, called Ready Calgary, explains the essentials of emergency preparedness, covering such topics as knowing the risks, making an emergency action plan, and building a 72-hour kit.
CBC
 

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