New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities.
Torstar Corporation announced today it has, through one of its subsidiaries, signed an agreement to purchase assets of iPolitics Inc., a leading Ottawa-based digital political news outlet.
A steady stream of top-class technology graduates and a tax credit aimed at the industry have led a British video game startup to establish its first Canadian office in Edmonton.
Today’s fiercely competitive online marketplaces have changed marketing. With the advent of behemoth online marketplaces like Amazon, gone are the days of throwing ideas against the wall and hoping something sticks. Achieving exceptional marketplace sales requires an exceptional marketplace plan.
It’s common for an e-commerce business to start out using only one or two digital marketing channels. Take, for example, Freshly Picked — a company that uses social media (namely, Instagram) as its primary marketing strategy.