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In the news … January 18, 2019

How Banks Can Stay Relevant In The Digital Age

In 2017, millennials became the largest portion of the U.S. labor force. This means millennials are now the largest drivers of the U.S. economy, making them a key target demographic for many companies. Financial institutions and banks, in particular, must shift their priorities to meet millennial needs. This segment of the U.S. population is more technologically savvy than older generations and have driven the growth of the digital economy. Millennials — and the members of Generation Z trailing behind them — expect digital services to expand as technology advances. Traditional banks must work diligently to provide digital solutions for millennial financial needs or risk becoming irrelevant in the future.


Why Canada needs a national data strategy

Companies that harvest data are becoming more powerful, and Canadians are understandably anxious. As our economy becomes more data driven — and as data become more valuable — Canadians need a national data strategy that provides a common framework for data security and privacy, that prioritizes transparency and oversight in the processing of data and that transcends silos and jurisdictional barriers. Such a strategy must embrace an innovative future and, at the same time, protect our society’s most deeply held values.


Gillette responds to the backlash against its woke viral ad

If so many prominent adult men could be so triggered by the very suggestion that their gender might want to shave off some less desirable traits, well, obviously there’s some room for improvement.


16 Creative Digital Strategies To Draw Traffic To Your Brick-And-Mortar Store

Online shopping continues to increase its share of overall retail transactions. According to Salesforce, global online sales saw a 17% increase in the third quarter of 2018. In today’s increasingly digital world, brands can struggle to attract more foot traffic to their brick-and-mortar locations. However, that doesn’t mean customers don’t want to set foot inside stores anymore—you just need the right marketing tactics to reach them.


Inside the $3 billion race to kill plastic

I’ll admit it’s taken me a while to come to terms with how dire the environmental crisis is. I assumed my everyday eco-friendly behaviors–like recycling and bringing reusable bags to the grocery store–were helping to stave off plastic pollution and carbon pollution


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