Amazon is continuing its drive to be seen as the saviour of the furloughed north American worker, by announcing it will create an extra 75,000 jobs in the US and Canada in response to the coronavirus pandemic.
As Canada’s federal and provincial governments offer reassurances that the country is financially prepared to help businesses hit hard by the COVID-19 pandemic, questions remain about how quickly the economy can recover. Startups braving these times at any stage of growth can benefit from the lessons of entrepreneurs who have done it before.
The brand not only pivoted strategies, but also its goals. Suddenly, says VP of marketing Jeff Barlow, it wasn’t about ROI, a career first for him.
MEDIA IN CANADA
As Americans have settled into their ‘new normal’ — being quarantined in their homes for an extended, indefinite period of time — the increase in social media activity, and the need for television and streaming services has become immediately evident, no more so than with the phenomenon that is everyone’s newfound obsession with Netflix’s Tiger King, the exploration of big cat display casing and its bizarre underworld.
EIN WORLD NEWS
As the number of touchpoints continues to grow, reaching customers has never been so easy. Yet many brands and retailers aren’t capitalising on the opportunity to create meaningful customer engagements.
DIGITAL MARKETING MAGAZINE