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One Degree Wednesday April 22 2020

What Should Ads Look Like in the Time of Recession?

Many companies are putting advertising on hold, unsure of the public’s mood and unsure if their ads will connect well in this crisis. Recent research suggests that 55% of advertisers have paused campaigns in response to the situation. It is clear that marketers need to see useful data that answers the real questions they have before advertising can move forward again:

MARKETING SOLUTIONS

OUR TOP RESOURCES AND TIPS TO DEVELOP BLOG TOPICS YOUR AUDIENCE WILL LOVE

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide.

MARKETING INSIDERS

Working from home and need a scanner? There’s a free one built into your iPhone.

So, you’re working from home due to the coronavirus pandemic and you have a document you need to scan. You’ve seen the slew of third-party scanner apps you have to pay for in the App Store. Which one to choose?

MASHABLE

Apple’s new Fraggle Rock series was shot on iPhones in its creators’ homes

There are few more messages more timely than the opening line, “Dance your cares away, worry’s for another day” (or is it “worries?”). Today the familiar Fraggle Rock bass line returns, along with the titular felt underground dwellers, as the first of a new series of mini-episodes hits Apple TV+.

TECHCRUNCH

 

 

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