Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada.
Ericsson Radio System products and solutions will be rolled out as Bell Canada expands its 5G coverage – including an expected boost following the auction 3.5 GHz spectrum by the Canadian government later in 2020.
A group of Canadian publishers including National Post owner Postmedia, the Globe and Mail and Toronto Star Newspapers Ltd. have joined forces to back a new homegrown advertising platform — Maple Network Exchange — to try to offset the effects of the concentration of digital advertising in the hands of foreign-owned companies such as Google Inc. and Facebook Inc.
The Canadian government continues to launch new measures to provide access to capital to businesses and industry sectors during the COVID-19 pandemic. Members of Bennett Jones Public Policy group provide an update on the programs and their details, as well as strategic considerations to keep in mind when accessing emergency funding.
Even though today Google understands us better than ever before (that goes for every day, by the way), creating content that ranks is about much more than just writing a good copy.
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