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One Degree Thursday March 11 2021

French children, prime targets for online advertising

From Snapchat to YouTube, Instagram and, of course, video games, kids now spend twice as much time online as they did ten years ago: two hours a day on weekdays and three hours on weekends. -end on average, with nearly 20% of hyperconnected people who, these days, exceed six hours on the Internet. These figures obviously explode during periods of curfew and confinement.



Pinterest has revealed plans to expand its Toronto presence with 50 hires and an engineering hub in the city. The engineering location will be Pinterest’s first such international hub as the company looks to implement new tech into its core platform.


Toronto councillors call for ad dollars to be pulled from alleged ‘discriminatory’ newspaper

Several Toronto councillors are urging the City to pull its advertising dollars from the Italian-Canadian newspaper Corriere Canadese.


Building Canada’s digital, low-carbon economy

In the early days of the COVID-19 pandemic, shortages of critical medical supplies and personal protective equipment (PPE) were commonplace. At Canada’s Ministry of Innovation, Science, and Economic Development (ISED), staff quickly realized they could use the relationships with the business sector they had built over time, in industries such as aerospace, manufacturing, and automotive, to help solve this problem. Initiatives and incentives were pulled together, and soon textile manufacturers that normally made snow jackets were mass-producing medical gowns.


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