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One Degree Wednesday March 31 2021

Email Open Rates: A Comprehensive Guide Into How To Improve Them

At least 99% of consumers check their email on a daily basis. Email is a powerful communication medium and a highly effective marketing strategy for businesses. In fact, email marketing offers a powerful means to nurture leads, boost online sales, and earn customer loyalty in an appealing, empathetic, and non-invasive way. With proper planning and flawless execution, it can also deliver many other benefits:

RESPONSE MARKETING ASSOCIATION

Is It Time to Switch to a New SEO Tool?

The SEO industry is constantly changing and evolving.

Your SEO agency’s needs also change as your business grows. The tools you use will shape how you direct your growth. So it’s important to stay up-to-date on what’s new in the space to decide whether adopting a new tool would benefit your business.

SEARCH ENGINE JOURNAL

Facebook Canada head warns news posts could be blocked as last resort

The head of Facebook Canada says it will try to avoid a repeat of the news blackout it imposed in Australia, so long as impending legislation doesn’t force it to dim the lights of democracy.

“It is never something we would ever want to do unless we really have no choice,” Kevin Chan told a parliamentary committee hearing Monday.

CTV

Another tech giant announces its expansion in Canada with new digital acceleration centre

Global technology firm HCL Technologies recently announced the opening of its global delivery centre (GDC) focused on digital acceleration in Mississauga, Ontario.

From this innovation centre, HCL says it will deliver advanced technology solutions, including digital and analytics solutions, cloud consulting and migration, cybersecurity, IT infrastructure and application services, to its global client base. The centre is home to co-innovation labs for customers and has a seating capacity of 350.

IT WORLD CANADA

Microsoft Canada to provide digital solutions for Natural Resources Canada’s climate action research

Natural Resources Canada (NRCan) is partnering with Microsoft Canada to support the government’s sustainable development and climate action research with digital solutions.

Microsoft will offer AI Business School workshops to NRCan for department-wide skill development in the strategy, governance, operations and responsible use of AI.

IT BUSINESS

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