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One Degree Tuesday October 5 2021

Apple finally lets you report App Store scams

One month ago, we laid out a list of eight obvious things Apple could do to prove it puts App Store users ahead of profits. Today I learned the company acted on at least one of these ideas: Apple will now let you directly report a scammy app from its listing in the App Store with a new-and-improved version of its “Report a Problem” button.

THE VERGE

From ‘Animal Crossing’ to Netflix: Unilever and P&G search for young consumers

Unilever Plc (ULVR.L)  and Procter & Gamble (PG.N), the world’s top two  advertisers, are seeking out younger audiences by reallocating some 2021 spending away from traditional TV and into video games, streaming services and media programs operated by retailers like Walmart (WMT.N) and Tesco (TSCO.L).

REUTERS

Introducing a new YouTube Music app listening experience

From introducing personalized mixes for your everyday moods and moments to bringing you the most popular music from every part of the globe, YouTube Music looks to provide its users with the most immersive music experience imaginable. Every new update to YouTube Music begins by listening to people, and we’ve heard you loud and clear: Keep the music playing.

GOOGLE

Air Miles takes off with a revamped brand identity

Air Miles is launching a new campaign to mark the refresh of its brand identity and a larger reinvention of its rewards program.

The campaign, titled “It’s All Gravy,” leans in to the value Air Miles can add to collectors’ lives, urging Canadians to take advantage of the many changes parent company LoyaltyOne has been making to the program over the past year.

STRATEGY

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