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One Degree Thursday October 28 2021

Google launches program paying for news in Canada with 11 publishers

Cash started flowing from Google to Canadian publishers Wednesday as the tech giant brought a program that pays media companies for news to the country.

The Google News Showcase program went live at midnight, giving 11 publishers the ability to boost the positioning and look of their articles through Google News.


Livestream shopping could be the future of retail

Remember when people you knew actually used to shop on TV channels like HSN and QVC? The new frontier of online shopping might look a lot like those channels first popularized in the 1980s updated for a post-pandemic world. Livestream shopping is giving brands and influencers a video platform for showcasing and selling their wares while chatting with customers who are, in turn, interacting with each other. By 2023, the U.S. livestream shopping market is predicted to be worth $25 billion, according to Coresight Research.


New Report Reveals 94% of Global Marketers Have Changed Digital Customer Experience (CX) Strategy to Meet New Consumer Expectations

A new global research study of 8,000 consumers and 800 marketers examines how digital marketers have adapted to consumer behavioral shifts during the last 18 months, particularly during the COVID-19 pandemic. The report, conducted by digital experience leader Acquia, looks at marketing strategies and technologies that have transformed the customer experience (CX), along with consumer perceptions of personalization and privacy. A staggering 94% of marketers have changed their digital CX strategy to at least some extent in the last 18 months, relying more heavily on digital content distributed across multiple channels to reach consumers in this challenging environment.


Google just had another record quarter because or in spite of everything going on

Google has done it again — raking in more money than ever before for the second quarter in a row as the COVID-19 pandemic continues on. Alphabet’s Q3 2021 earnings show an all-time record revenue of $65.1 billion and record profits for the fifth quarter in a row at $18.9 billion.


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