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One Degree Friday August 19 2022

Pizza Pizza is saving a slice for every Canadian

A new campaign from Pizza Pizza is showing Canadians that there’s a slice of the pie for everyone.


More than half of Canadians say the pandemic negatively impacted their children: report

More than half of Canadian parents say their children are still experiencing “negative impacts” of the pandemic, more than two years after COVID-19 disrupted lives around the world.


New research shows majority of Canadian TV viewers are cordless as shift to ad-supported streaming continues

Over 70 percent of Canadians between the ages of 18 and 44 don’t currently subscribe to linear TV, have reduced services, or plan to cut the cord in the next year, indicating a major shift in viewing habits. The findings are based on new research conducted by global advertising technology leader The Trade Desk and YouGov. The recent survey of more than 1,000 Canadian adults highlights a move away from traditional linear television and toward Connected TV (CTV).


The WORST SEO advice I heard this year (and what you should do instead)

The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.”


11 of the Best Online Marketing Tools and Software to Use Today

Marketing has changed a lot over recent years. While email marketing is still huge, print media is not so much. In addition to email, various other types of digital marketing were born and have proven their worth. From social media marketing to influencer marketing to employee advocacy, there are countless strategies that you can test and explore. However, to do so, you’ll need a good tech stack. Even with a solid team, it’s too much for any mere marketing mortal.


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