Canada’s federal government has announced that it is preparing a public consultation on a framework for digital identity.
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After two extremely challenging years, especially for some members of the business realm, we are all hoping to witness economic recovery and improvement in 2022. The topic many eMarketers are concerned about is can digital marketing provide enough opportunities for marketing strategies and be resistant enough to the business conditions full of uncertainties, with hardly predictable outcomes.
OpenText, a company that develops and sells enterprise information management software, released a new survey today revealing the extent to which the effects of information overload are impacting Canadians, and how this has changed through the COVID-19 pandemic.
There’s a growing trend of body editing apps that allow you to change the way you look in your photos. A-list celebs, influencers, and the average Canadian are all guilty of it.
Over the coming weeks, Edelman Canada’s head of digital, Matt Collette, will be diving into tactics that can help brands build an arsenal of zero- and first-party data to help them compete in a new era of privacy, as well as forecast the future and the changing relationship between brands and consumers. Today, he looks at why brands need to prioritize customer engagement and retention to drive growth above all else. You can read part one here.