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One Degree Weekly Wrap-Up Friday June 2 2023

Where in the world is internet use rising the fastest?

Internet use is growing the fastest in the Middle East and Africa, where about 80 million more people will go online at least once per month between 2023 and 2027, according to our forecast. Roughly 60% of the global population will use the internet regularly.


Victoria’s Pic-A-Flic Video closing after 40 years

The store’s lease is up at the end of September, and owner Kent Bendall said the “writing’s on the wall, unfortunately.”

Opened in 1983, Pic-A-Flic has more than 25,000 titles, from silent movies to new releases, most of which are not available on streaming services or anywhere else, Bendall said.


How Authentic Content Creators Build Social Media Trust

We hear a lot about influencers in marketing circles today. It’s a relatively new term, but the concept is not a new one. When mass media advertising was king, brands used the term “endorsement.” The trend skyrocketed in the 1980s, leading to sports celebrities like Michael Jordan, Tiger Woods, Serena Williams and Cristiano Ronaldo, who reportedly earned more money from endorsements than from athletics.


What’s behind retail media’s skyrocketing growth and what may be holding it back

Photo by Sean Pollock on Unsplash

Retail media has the potential to become one of the biggest growth engines in the history of digital media, our analyst Max Willens said.

Over 1 in 6 dollars spent on digital ads in the US will go toward retail media this year, a 17.1% slice of all digital advertising, according to our forecast.



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