From Mark W. Schaefer
My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand.
Obviously, these factors are interconnected. For many creators, entrepreneurs, and businesses, content drives the brand, and the brand drives the business.
We are in a period of incredible upheaval as AI-generated content swarms our lives like locusts on a grassy plain. When the cloud of uncertainty lifts, where might we see a stable place where human content might thrive?
There are always exceptions, but here is a view of where I think it will settle out:
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