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One Degree Wednesday February 3 2021

How to tell if a company’s ‘net zero’ goals are serious—or just greenwashing

The number of companies that have set net-zero climate goals—meaning that they’ll cut their CO2 emissions as much as possible, and any they still emit will be offset by projects that capture carbon—has more than tripled over roughly the last year. Nestlé, the world’s largest food company, says that it plans to reach net-zero emissions by 2050. Unilever, another consumer product giant with hundreds of brands, plans to get there by 2039. Duke Energy, the North Carolina-based electric utility with a long history of using coal, plans to reach net zero by 2050.

FAST COMPANY

This Is Not Your Father’s SEO

Google’s been telling us for a while that they’re looking at the user experience as an ever-increasing metric for search ranking and it’s looking like this is the year that they’re going to make that happen.

BUSINESS 2 COMMUNITY

Ottawa could follow Australia in making Google pay for news content

Ottawa is looking at legislative changes similar to those in Australia, in a bid to make tech giants including Google and Facebook pay for news content.

CTV

Are Social Media Companies Biased Against Conservatives? There’s No Solid Evidence, Report Concludes

Republicans’ frequent argument that social media companies like Facebook and Twitter have an anti-conservative bias is “a falsehood with no reliable evidence to support it,” New York University researchers say in a new report that argues right-wing voices are actually “dominant in online political debates.”

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