One Degree Friday February 18 2022

GDPR negatively impacted advertisers and web users suggests Canadian Marketing Association

GDPR was enacted in order to protect users’ rights online and minimize the amount of data companies can legally hold, but a study from the Canadian Marketing Association (CMA) has argued that it has inadvertently had a negative impact on all aspects of the online ecosystem.

THE DRUM

Tim Hortons Touts Record-High Digital Mix in Canada

Restaurant Brands International’s loyalty strategy is clicking into place. On a call Tuesday (February 15) discussing the firm’s fourth-quarter and full-year 2021 results, the Toronto, Canada-based company, parent of popular brands Burger King, Tim Hortons, Popeyes, and Firehouse Subs, touted “improvement” in its digital channels across its markets.

PYMNTS.COM

How To Make Your Next Digital Marketing Campaign More Empathetic

Recent stats from PwC on empathy in marketing reveal that “59% of all consumers feel companies have lost touch with the human element of customer experience.”

THE WISE MARKETER

Google plans to change Android app tracking in a bid to improve user privacy

Google (GOOG) plans to develop new privacy measures that remove the ability to track users across apps on Android devices, potentially rattling digital advertising-based businesses like Facebook that have already been disrupted by app tracking changes introduced by Apple last year.

CNN

How healthy boundaries build trust in the workplace

Upon joining a new team, Eric quickly established himself as one of its most technically skilled members. Eager to prove himself, he dove in headfirst, volunteering for assignments with tight deadlines and demanding deliverables.

STRATEGY + BUSINESS