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One Degree Tuesday March 22 2022

Elon Musk says he’s seriously considering creating a new social media platform

Elon Musk said he is giving “serious thought” to creating a new social media platform in a tweet Saturday.

Musk’s tweet follows criticism of Twitter, where he claimed the platform doesn’t allow for free speech.

CNN

Everything you need to know about writing effective headlines and subheadlines

When people visit your site pages, you have a mere 8 seconds or less to make an impression before they navigate away.

That’s why headlines and subheadlines are by far the most important elements of a landing page. These are the two things visitors see first, and will largely determine if they stay on the page and convert.

CONTENT SHARE

What Is Google One, and Should You Subscribe?

EVERY GOOGLE ACCOUNT comes with 15 gigabytes of free cloud storage shared across Google Drive, Google Photos, and Gmail. But with videos of your kids, hi-res photos of your pets, and work files, that space doesn’t stretch far these days. Google One is the company’s subscription service, with several tiers to expand your cloud storage for a monthly fee. Storage can be shared with your family, but it’s just the start—there are other benefits to subscribing.

WIRED

How to Retarget on Facebook [2022]: A Comprehensive Guide

It almost goes without saying that advertising is important for all businesses. After all, it’s about the only way that people will find the business, besides word of mouth. However, cold calling (or marketing) has a low success rate. Instead of advertising to a cold audience, doesn’t it make sense to advertise to someone who has already visited your website or watched one of your videos? That is the whole idea behind retargeting, and it should come as no surprise that stats show that retargeting is the most effective ad format.

NEAL SCHAFFER

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