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Whether you’re new to web analytics or a seasoned
veteran ready to take your website performance to the next level, this
one-day Google Analytics workshop, presented as part of the eMetrics Marketing Optimization Summit, will help you get the most out of your online
marketing and increase conversion results using Google Analytics.
Whether you’re new to web analytics or a seasonedveteran ready to take your website performance to the next level, this
one-day Google Analytics workshop, presented as part of the eMetrics Marketing Optimization Summit, will help you get the most out of your online
marketing and increase conversion results using Google Analytics.
Workshop instructor Justin Cutroni, Google Analytics Authorized Consultant
and Director of Analytics and Testing for EpikOne, will cover the following topics and more:
- Web analytics the Google way
- Measuring and understanding conversion
- Understanding tracking code
- Filters & profiles combinations
- Understanding goals and conversion funnels
- Understanding the reporting interface
- Campaign tracking
- Cost per click (CPC)
- Email tracking
- Banner and display ad tracking
- Offline campaigns
- Website Optimizer for multivariate testing
- Google Analytics Enterprise features
Date: March 30th, 2008
Time: 9:00 am to 4:30pm
Location:Toronto Marriott Eaton Centre Hotel (525 Bay Street, Toronto)
Register by March 17 and save $45 – plus, save a further 10% when you enter promo code "ONE10".
Visit the eMetrics site for more information on the workshop and register today!
