One tool I use every day that most marketers I talk to have no clue about is SearchStatus a simple but powerful Firefox extension that you should install right now if you aren’t already using it.
In a nutshell, SearchStatus adds useful information about the page you are on to the status bar at the bottom of Firefox. Here’s what the bottom of my browser looks like when I’m on the One Degree home page:
How cool is that? A quick visual representation of PageRank and Alexa Rank for every page you go to. Mouse over the bar graph and you’ll see the exact numbers. Better yet, right-click on the “Q” and you get a contextual menu with a ton of juicy details:
How useful is that? So if you haven’t already stopped reading and done so, head over the quirk.biz and download SearchStatus