Here is your “Question of the Day”:http://www.onedegree.ca/category/qotd for September 13th:
Do you want One Degree to call companies out for online incompetence (as we did with Kraft earlier this week) or should we look for the good?
Let us know your thoughts in the comments. And feel free to call us incompetent if you like! 🙂
I don’t think it’s bad if you call out companies. Think of it as a free form of consulting. A public service if you will. When you highlighted TD.com you also made sure to note when they corrected the problem. I believe that is fair.
I also think that it makes it known that even large scale companies make mistakes sometimes and it’s not only limited to the little guys out there.
Absolutely! You can learn just as much, if not more, from constructive criticism than thoughtful praise. The online model is still evolving and the industry as a whole will benefit from studying the good with the bad. In fact, I would invite all the One Degree readers/contributors to comment on our site: homedepot.ca. Where have we gone wrong?
I think it was the great modern philospher, 50 cent, who stated recently “All Publicity is Good Publicity, yo”. I’ll add to Mr. Cent’s profoundity that the worst sounding marketing efforts are the ones that make no sound at all. Assuming Kraft folks want us to come to their site and enjoy their brand experience then they should be ready for us to share our expectations, even the catty ones.
I enjoy both sides of the spectrum that One Degree provides. I think that you should continue to hit the goofs and the spot ons.
How else will those sites improve? Keep it balanced with both bad and good examples. We can learn from all of them. -Jyotika
I agree. Good and bad examples are helpful and realistic, why limit the spectrum?