In a world where business competition can be fierce, business owners who want to stand out and improve their reputation should tap into the power of optimized advertising. You probably have quite a few advertising techniques you employ. One of the simplest and most effective ways to enhance your company’s current advertising strategies is through old-fashioned signage techniques. To ensure you can optimize the process of finding and purchasing the best signage for your shop, check out the tips outlined below.
Know Local Zoning Rules and Regulations
One thing you must consider when preparing to invest in new signage are the local zoning regulations that go along with them. There’s nothing worse than spending a lot of money and energy designing a great sign and then discovering you have to throw it out and start all over because you’re not operating in compliance with the county’s zoning restrictions. Note that every community will have some sort of requirements for signs, and the rules are almost always related to things such as:
- Height
- Width
- Font Size
- Color
- Materials
- Type of Message
Learn More About Signage Types
As many marketing mavens know, there’s more than one type of signage. It’s important to familiarize yourself with different types to ensure you’re selecting a form that will prove appropriate and advantageous for your shop structure. Some of the signage types available include:
- painted plywood
- painted glass
- punched metal signboard
- metal logo and lettering
- awning
Also note that different types of signage entail different pricing and upkeep requirements. For example, fabric signs are a relatively budget-friendly choice, but require substantive upkeep. Heavy duty and fade-resistant fabrics will cost more.
Find the Right Retailer
To ensure you obtain top-notch signage that your shop deserves, take the time to find the right retailer. Read online reviews of different suppliers and keep in mind the quality of work and how long production might be. Be sure to thoroughly read through the retailer’s business website to learn about things such as pricing, return policies, and any satisfaction guarantees that might exist.
Keep It Safe
No matter what type of signage you’re interested in, it’s important to select pieces that pose little to no safety hazards. You can typically do a bit of online research to learn whether specific signage types might pose any health and safety hazards in your store. Also note that the placement of your sign is important as certain locations might make patrons more susceptible to a nasty injury.
If you’re serious about making your company as profitable and powerful as possible, note that investing in great signage can help your advertising efforts. Review the information outlined above to ensure you can find and purchase the best signage on the block!
Eileen O’Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.