Google Translate’s Emotional Super Bowl Ad Focuses on the Unifying Power of Language
The first of two Super Bowl spots from Google focused not on a phone or another new product but Google Translate, the company’s 12-year-old multilingual machine-translation service.
This minute-long spot positions Translate—and language itself—as a great unifier, with its title noting that users process 100 billion words each day.
AD WEEK
How analyzing patterns helps students spot deceptive media
With the current pervasive use of online media for personal and academic reasons, it’s necessary for students to have skills to confidently filter and decipher what they’re reading.
As such, educators have called for a new approach to teach students how to analayze digital media and some tech and media organizations are getting involved.
Education policy-makers have added new media modules to recently revamped curricula that aims to help students become better-informed and critical future citizens.
THE CONVERSATION
Canada’s largest cryptocurrency exchange Quadriga seeks creditor protection
Canada’s largest cryptocurrency exchange Quadriga is due in court Tuesday as it seeks creditor protection in the wake of the sudden death of its founder and chief executive in December and missing cryptocurrency worth roughly $190-million.
CTV
Facebook users in the U.S. and Canada are the most valuable
Facebook makes the majority of its revenue off of users in the U.S. and Canada, but its user growth in those countries has slowed dramatically.
By the numbers: A Facebook user in the U.S. is 3 times more valuable than a Facebook user in Europe, 10 times more valuable than a Facebook user in the Asia-Pacific region, and 15 times more valuable than a user in the rest of the world. The U.S. is by far the world’s most lucrative ad market, worth over $200 billion, per estimates from Zenith, a global media agency. China, where Facebook is blocked, is the second biggest, at $87 billion. Japan is a distant third at $43 billion.
AXIOS
