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Author: One Degree

Wednesday, November 14 – Web Analytics Seminar – Toronto

Published November 1, 2007

Do you need to measure the value of your Web site?

  • Need to figure out how your Web site ROI can be relevantly assessed?
  • Can you evaluate how well your site is reaching and connecting with your target audience?
  • Are you still counting “hits” and struggling to understand the value, effectiveness, and impact of your site?
  • Puzzled about how to measure social media and Web 2.0?

Then this seminar is for you!

“Boost Your Website’s Impact, Effectiveness and ROI with Web Analytics” is back by popular demand! Our new one-day boot camp format covers all the bases to bring you up to speed on using web analytics to make your Web site work harder and be more effective. You’ll leave with practical, useful and up-to-date know how, and case studies.

One Degree readers get a special pricing on registration when they register online by November 8. Check out the savings at the One Degree Special Discount Page.

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Using Email to Build Trust

Published October 30, 2007

New contributor, Matthew Vernhout, shares five practical short/long-term tips to help marketers build their email/campaigns in ways that will encourage recipients to accept, open and act upon email.

  1. Gather and Respect Consent.
  2. Be Patient. Be Methodical.
  3. Be Clear.
  4. Provide Valuable Options.
  5. Manage Expectations.
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DMC Keynote: Dr. Anita Sands, VP Innovation from RBC

Published October 30, 2007

Dr. Anita Sands gave one of the most popular keynotes at this year’s Digital Marketing Conference. Discussing the topic of innovation, she reminded marketers that sometimes innovation is small. And that innovation is ultimately about what is valuable to your customers.
A little snippet from her talk …

Innovation connects what is possible to what is valuable to our clients and our shareholders.
Don’t mistake innovation for invention; innovation doesn’t have to be something new.
APPLIED innovation. Ideas are not the problem. Implementation and measurement are the challenge.

In this video, Dr. Sands shares a few thoughts about how to get started innovating in your organization.

[If you’re reading this in the feed, you may have to click through for the video.]

Continue readingDMC Keynote: Dr. Anita Sands, VP Innovation from RBC
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