By Michael Garrity So we’ve all heard the story. Advertising revenue is way down over the last year and in some channels, …
Category:
Advertising
- AdvertisingVideo
CRTC Crashes While Looking Through the Rearview Window
by One Degreeby One Degree 2 minutes readBy Joy Boyson “Hulu.ca”… Has a nice ring to it, doesn’t it? This particular post started out as a rant. It evolved. …
- AdvertisingOnline Advertising
The “Rights Stuff” Key to the Future of Online Ads
by One Degreeby One Degree 1 minutes readby Mark Sherman While the interactive revolution is here, the effective use of iconic media content on the web remains in its …
- AdvertisingE-commerceInternet MarketingMeasurementOnline AdvertisingViral Marketing
Marketing to SMBs – An Integrated Media Case Study from UPS
by One Degreeby One Degree 2 minutes readBy Sonia Carreno UPS was highlighted at the Warrillow Summit this week in Toronto for having developed and executed a highly effective …
- AdvertisingMobileSocial Media
Lead, Follow, or Get Out of the Way: Why it is good to be Canadian (or Spanish) in 2008
by One Degreeby One Degree 3 minutes readBy Joy Boyson Spain is enjoying a great summer – winning the Euro Cup in late June, then Nadal’s Wimbledon victory in …
By Michael Garrity Every week in the GTA there are over 1.5 million people who take the TTC, most of whom going …
- AdvertisingOnline Advertising
Move Over 4P’s of Marketing, There’s a New “P” in Town!
by One Degreeby One Degree 4 minutes readBy Michael Garrity When Marketing Professor E. Jerome McCarthy first proposed the "4 P’s" of Marketing in 1960, it is unlikely he …
- AdvertisingPublic RelationsSocial Media
The Worst Social Media Ad Campaigns of 2007 (SXSW Coverage)
by One Degreeby One Degree 2 minutes readBy Adele McAlear One of the most entertaining and interactive panels that I attended at the SXSW Interactive Festival last month in …
- AdvertisingDomainsOffline To OnlineWeb Sites
A Truly Foolish Domain Name
by One Degreeby One Degree 2 minutes readBy Bill Sweetman In honour of April Fools’ Day, I thought I’d share with you one of the most foolish domain names …
What IS the future of Advertising and Marketing? This is a great slideshow from Paul Isakson – it connects a number of …
- AdvertisingBright IdeasCopywritingE-commerceE-mail MarketingViral Marketing
The Serious Business of Funny Email
by One Degreeby One Degree 3 minutes readBy Bill Sweetman It’s no secret that using humour is a powerful marketing strategy that marketers can use to attract and acquire …
- AdvertisingBright Ideas
Advertising isn’t dead. Or If it is, it’s our fault. We killed it.
by One Degreeby One Degree 1 minutes readby Mario Parisé For the longest time, I’ve hated advertising. Or at least I thought I hated it. Constantly being interrupted to …