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Category: Arieh Singer

Jeremy Gutsche Unlocks Cool in Ottawa

Published May 17, 2007

Jeremy Gutsche, of Trend Hunter Magazine, presented during an afternoon session at the CMA’s National Convention & Trade Show on how to _unlock cool_. His presentation outlined five steps on how to open and harness cool.

Click the video to find out how Jeremy helps companies unlock cool use it for their marketing techniques.


(If you are reading the feed version of this you’ll need to click through to see the video.)

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Don Tapscott Inspires At The CMA's National Convention

Published May 17, 2007

Don_tapscott_cma The best presentation at this years CMA’s National Convention & Trade Show was from Don Tapscott, of New Paradigm".  Author of Wikinomics, Don spoke on the transformation of marketing, and described the web as "becoming a new form of production," as all users connect to it and collaborate.

Don outlined four drivers for this shift of the web, and provided detailed examples and metrics to buttress his claims.  While the concepts might be straight-forward, when integrated they become a highly thought-out and developed map for change:

  1. The "new" web -> Web 2.0 (consisting of a variety of mediums):

    • The Thing – the utility we use to connect to the web.
    • The availability of broadband mobility, and high-bandwidth capable devices
    • Geo-Spaciality – The availability of the web from any location
    • True-multimedia
    • Web Services
    • Integration
  2. The Net Generation – For the first generation to grow up entirely on digital technologies Don provided the following quote to describe them; "We [the older-than-baby-boomer-children generation] are all digital immigrants, they [the kids] are all digital natives."
  3. The Social Revolution
  4. The Economic Revolution (consisting of four caveats);
    • Peering
    • Transparency – being open
    • Sharing -Mass Collaboration
    • Acting Globally
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A Crash Course In Microsoft's AdCenter – CMA Reporting

Published May 15, 2007

Owen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a case study on the Microsoft Sympatico portal.

Owen presented some interesting statistics during his presentation, like the following:

  • Advertisements with audio and video have a 10% higher click-through than ads without.
  • The three top search categories are: Travel, Research, and Finance.
  • Canadians are the highest to adopt new technology.
  • Nearly 50% of complex queries go unanswered.

Click the video for a quick tutorial on Microsoft’s AdCenter.

(If you are reading the feed version of this you’ll need to click through to see the video.)

Continue readingA Crash Course In Microsoft's AdCenter – CMA Reporting
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