Category: Blogs

Time to update all your “blogs are exploding” presentation slides folks, “David Sifry”:http://www.sifry.com has just released his latest “State of the Blogosphere”:http://www.sifry.com/alerts/archives/000419.html statistics.
Highlights:
* 27.2 million blogs
* Number of blogs doubling every 5.5 months
* Blogosphere is 60 times larger than 3 years ago
* About 9% of blogs are spam (by various definitions)
* Technorati adds 50,000 posts per hour to their database

I truly believe this – *every business must have a blog*.
Well, to be honest, every business _should_ need a blog – I’m just not sure when we’ll go from “should” to “must”, so get one now and avoid disappointment.
Way back in 1995 I would tell anyone who’d listen that they *had* to have a web site because eventually everyone would use the web to determine what companies they were going to deal with.
As hard as it may be to believe, this was a radical idea at the time and many scoffed. Few would scoff now – can you imagine doing business with any company that had *no* Internet presence?
The next frontier isn’t the desemination of information via corporate web sites – that’s now table stakes. Increasingly businesses will need to convey authority and enter into conversations with their “fan club” (in the “Seth Godin sense”:http://sethgodin.typepad.com/seths_blog/2006/01/flipping_the_fu.html of the term).