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Category: Blogs

Election 2006 and Social Media – The Conservatives

Be sure to check out all five articles in this series:

The blogosphere is no stranger to political opinion and debate. Canadians of every political stripe are blogging about candidates, policies and issues in all levels of government. In some cases, elected officials are also blogging, both to keep their constituency informed and to take swipes at their political opponents.

With Election 2006 fully underway, I took a look at the major political parties in Canada and how they, their candidates and their supporters are using social media to get their message across.

In this 5 part series, I review who’s blogging, podcasting, emailing, and interacting to promote their agenda online. In the spirit of full disclosure, I tend towards the left hand side of the political spectrum, but as a marketer, I’m interested in what all parties are doing to further the political conversation. But first, what do I mean by “social media”? I like Stowe Boyd’s definition of it:

Social Media are those forms of publishing that are based on a dynamic interaction, a conversation, between the author and active readers, in contrast with traditional broadcast media where the ‘audience’ is a passive ‘consumer’ of ‘content’.

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Twelve Months of Interactive Marketing

With 2005 drawing to a close, it’s time for the interactive advertising year in review. If you’re like me, you can’t remember what happened in July let alone way back in January, particularly where interactive marketing trends are concerned (have you noticed that there’s a considerable amount of overlap with these sorts of things?). With that in mind, I thought I’d offer a month by month recap of the units, formats, and channels that made this a watershed year for interactive marketing.
h3. January: Vlogs
Given the popularity of blogs in 2004, we had to expect the trend would continue this year. The newest blogs, however, were a lot richer. Video blogs (blogs that incorporate video clips) made their presence known this year, thanks to vlogs like Peter Jackson’s “Kong is King”:http://www.kongisking.net/index.shtml. They’re sure to continue to flourish, thanks to distribution channels like multimedia search engines.
h3. February: Podcasting
Podcasting ended up being big all year long, but February “saw the introduction of the world’s first podcasting ad network”:http://www.clickz.com/experts/media/media_buy/article.php/3483571. Just think how much our “options have expanded”:http://online.wsj.com/public/article/SB113167835201394489-6RLXo50JXniwqPt59a3cCUJPXsM_20061111.html?mod=blogs) since then.
h3. March: Online Video
After the Superbowl, which brought with it a number of TV ads that subsequently found audiences online (remember “GoDaddy?”:http://www.godaddy.com/gdshop/superbowl05/landing.asp?isc=wscfwst304&se=%2B), marketers took a longer, harder look at online video. Can you think of a current online campaign that doesn’t include it?

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Hey AIMS, Get Your Own Content

Funny, I was just about to write a little “welcome to the blogosphere” post to tell “AIMS”:http://www.aimscanada.com/ we’re happy to see them “blogging”:http://www.aimscanada.com/resources/imex/, but now I’m not so sure.
Turns out AIMS -stole- _inadvertently posted (and has since taken down)_ – word for word – “this post”:http://www.onedegree.ca/2005/11/22/search-is-the-number-two-internet-activity by Marc Poirier that ran earlier this week on One Degree.
Here’s Marc’s post:

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