We all know that the world’s first collaborative encyclopedia would not be possible without crowdsourcing – but how else do companies make this concept work? And moreover, how can you, the reader, use it to further your business? Barry Libert and Jon Spector’s new book We are Smarter than Me: How to Unleash the Power of Crowds in Your Business is a mini-encyclopedia of crowdsourcing for business, describing over 60 examples of companies (including background information and their processes) that harnessed the community hive to great success. As the title implies, the authors take the concept a step further, offering suggestions as to how readers can use crowdsourcing to increase the profitability of their company.
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