Sometime One Degree Contributor Tara ‘Miss Rogue’ Hunt doesn’t like to play by the rules. She started her career over seven years ago as the first-ever online marketing position in-house at a junior oil and gas firm. Soon, she decided to start her own company, Rogue Strategies.
Last summer, Tara moved to California to become the marketing director at “Riya.com”:http://www.riya.com/.
More recently, Tara joined ranks with Chris Messina and Ben Metcalfe to form Citizen Agency, a consultancy that specifically helps bootstrapped companies and startups connect with their communities. Tara continues to blog at HorsePigCow, is a “BarCamp”:http://www.barcamp.org/ evangelist and leads a community of marketing revolutionaries under the Pinko Marketing brand.
*One Degree: What is “Citizen Agency”:http://www.citizenagency.com/ ?*
Citizen Agency starts with three Citizen Agents – “Ben Metcalfe”:http://www.benmetcalfe.com/blog/index.php, “Chris Messina”:http://factoryjoe.com/blog/ and “myself”:http://horsepigcow.com/ – who are grassroots advocates, first, and community building consultants, second. Technology companies hire us to help them connect with their communities, whether established or barely there.
Our process is simple:
I show them how to be part of the community they are serving, introducing them to their community members and building communication channels for them to open up further as well as build bridges for their community to collaborate.
Chris helps them turn feedback and user experiences into improvements in the product and helps them design to become a truly essential product – open sourcing (APIs) and employing web standards along the way.
Ben’s expertise in building developer networks (he built the devnet at the BBC) comes in handy when those APIs are available. An API is no good without developers. 😉
Strategies for customer delight… not customer acquisition. The latter naturally flows from the former.
Category: Branding
Maybe it’s the heat, but I just had to share this list of truly boneheaded company domain names with you. I can’t take credit for finding these; this list has been making the rounds via email and blogs for the last two weeks. Regardless, if you haven’t come across this yet, I think you will enjoy it…
Comments closedThis post contains language which may offend some. You’ve been warned!
After a glorious week off in Cape Cod, I was catching up one morning on my RSS Feeds and came across this chart at Silicon Beat with the updated unique visitor stats on the hot Web 2.0 sites, YouTube, Facebook, Photobucket and MySpace.
Two things struck me looking at these trends. First, despite now being owned by “the man”, MySpace continues to grow incredibly. Clearly the average user hasn’t figured out yet that Murdock didn’t lay down $600 Million so this property could continue to lose money. Eventually the marketing push at the site will become noticeable and then we’ll see if the growth rates continue to sustain themselves.
My second observation is that YouTube has a faster growth rate than any of the other superstar Web 2.0 sites. In a traditional portal space, this growth in regular users would naturally translate into the site being a magnet for advertising dollars. But I ask you, would you advertise your company’s brand on YouTube?
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